When budgets are tight, wise paper choices can make a big difference in your printing costs without sacrificing the quality of your final product. Here are three practical strategies to help you get more value from every project. Prioritize "Value" Not every print job requires premium paper. While specialty stocks have their place, many printed materials perform just as well with more economical options. For example, consider whether your flyer truly needs that heavy, coated

While your competitors obsess over click-through rates and algorithm changes, a marketing channel quietly delivers results that digital marketers dream of. Direct mail isn't making a comeback. It never left. And if it's not part of your current strategy, you're leaving serious opportunities on the table. The Numbers Tell the Story Direct mail boasts response rates that make email marketers jealous. With average response rates of 9% for existing customers and 5% for new prospe

Gaining your customer's loyalty requires effort. Keeping it can require even more. Research indicates that despite 72% of buyers expressing satisfaction with their purchases, 88% remain open to changing vendors "at any time." How can you keep those valuable customers in the fold?

What's the secret to personalized printing success? It's not having lots of data. It's having the correct data. If you can get the recipient to stop, even for a fraction of a second, and say, "Hey! They're talking about me!" the mailing has done its job.

Running a brick-and-mortar business? You know how important it is to fight for attention. Whether you manage a coffee shop or a professional services firm, it takes something special to cut through the clutter of competing storefronts. Enter oversized graphics (banners, murals, and signage) that command attention from afar. These aren't just decorative signs. They're powerful marketing tools. Research shows that 76% of shoppers have entered a store specifically because of eye

If you aren’t personalizing your direct mail pieces, you’re leaving money on the table. When you personalize mailings to each person in your audience, those recipients notice and respond. Here are five tips to effectively utilize this powerful tool. Tips for Boosting Response Rates 1. Segment Your Audience:  Begin by dividing your mailing list into smaller, more focused groups based on the recipients’ needs and interests. Craft offers and messages targeted to each segment. Fo

We all understand the importance of crafting personalized, relevant messages that engage customers and drive revenue. The key is having...

Data is a powerful tool for reaching into the world of your customers and creating meaningful connections. However, before data can...

What makes customers stay loyal, even when competitors slash prices or ramp up their marketing efforts? True loyalty extends beyond...

Imagine discovering a massive audience that drives more than half of the U.S. spending power yet is rarely seen represented in marketing campaigns. Sounds unbelievable, right? But it’s a real thing.

The retail environment is busy. Shoppers are on the move. They are browsing shelves packed with products, dodging advertising in the aisles, and constantly looking at their phones to see who is "pinging" them. How do you break through all that noise? Wide-format graphics.

It’s often said that “age is just a number.” To some extent, that’s true. Americans are living longer, living healthier, and staying more active than ever. Many older Americans are remaining in the workforce far beyond retirement age. The traditional lines are blurring.

Sure, direct mail is a great way to attract new buyers, but it is also a proven way to keep existing customers satisfied. Done right, it...

Artificial intelligence (AI) is everywhere these days. It can suggest the best out-of-the-way vacation spots. It can write your work...

We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means that customers are bombarded with...

Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social...

Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations,...

You might think your marketing messages, products, and outstanding customer service define your brand. But the truth is, the perceptions...

If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that...

Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their...