What makes customers stay loyal, even when competitors slash prices or ramp up their marketing efforts? True loyalty extends beyond...

Imagine discovering a massive audience that drives more than half of the U.S. spending power yet is rarely seen represented in marketing campaigns. Sounds unbelievable, right? But it’s a real thing.

The retail environment is busy. Shoppers are on the move. They are browsing shelves packed with products, dodging advertising in the aisles, and constantly looking at their phones to see who is "pinging" them. How do you break through all that noise? Wide-format graphics.

It’s often said that “age is just a number.” To some extent, that’s true. Americans are living longer, living healthier, and staying more active than ever. Many older Americans are remaining in the workforce far beyond retirement age. The traditional lines are blurring.

Sure, direct mail is a great way to attract new buyers, but it is also a proven way to keep existing customers satisfied. Done right, it...

Artificial intelligence (AI) is everywhere these days. It can suggest the best out-of-the-way vacation spots. It can write your work...

We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means that customers are bombarded with...

Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social...

Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations,...

You might think your marketing messages, products, and outstanding customer service define your brand. But the truth is, the perceptions...

If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that...

Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their...

Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best...

You will eventually lose subscribers, no matter how great your email content is. Even if they are still connected to your brand, the...

Whether you are creating a direct mail piece, an email, or a social media post, FOMO, or "Fear of Missing Out," is a powerful tool....

5 Tips for Designing Personalized Direct Mail While we all know that personalizing your direct mail pieces can improve marketing results,...

Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is...

Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts. The final...

Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target...

You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the...