You might think your marketing messages, products, and outstanding customer service define your brand. But the truth is, the perceptions...

If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that...

Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their...

Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best...

You will eventually lose subscribers, no matter how great your email content is. Even if they are still connected to your brand, the...

Whether you are creating a direct mail piece, an email, or a social media post, FOMO, or "Fear of Missing Out," is a powerful tool....

5 Tips for Designing Personalized Direct Mail While we all know that personalizing your direct mail pieces can improve marketing results,...

Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is...

Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts. The final...

Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target...

You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the...